What’s in a name?

Vanessa named When Freddie met Lilly after her gorgeous niece and nephew

2012 Our First Launch. Brisbane based Bridal designer Vanessa Hoe launched the first collection for When Freddie met Lilly. Aphrodite was a range focused on bohemian looks of tulle, silk and lace. As Brisbane Brides began to discover the label, they fell in love with what Vanessa could create for thema

2013 Our Beautiful Studio. Building an intimate and tranquil oasis hidden away on the outskirts of Brisbane city was the perfect move for Vanessa. Brides could come to the friendly and stylish environment to view the gowns while sipping champagne. A second bridal collection as well as the first formal collection, Phoenix and Samara respectively, were added to the ever popular range

2014Hitting Our Stride. Vanessa designed and released the Valentina collection in 2014, with our signature Valentina Gown at its heart. The beautifully fitted silhouettes and modern yet romantic designs boosted the brand into a national sphere. Formal girls were delighted to see the new Giselle range in stores also

2015 Our Overseas Adventure. We were invited to showcase our new Hepburnesque and Belle collections in New York at New York Fashion Week. The most exciting opportunity yet, the team at When Freddie met Lilly designed Old Hollywood inspired gowns to send down the runway of the all Australian show – Fashion Palette. Every single gown was received with incredible praise and admiration both internationally and domestically

2016 Our National Show. For its second annual running, When Freddie met Lilly were asked to showcase at Australian Bridal Fashion Week in Sydney. The new Indianna Collection was on display for media, industry and real brides to see. After holding our first trunk shows in Sydney and Melbourne later in the year with the lovely brides we had met, interstate girls from all over Australia are now setting aside time to come and visit our beautiful studio