Our Story

When Freddie met Lilly

Bespoke Bridal, Bridesmaids, Suiting and Formalwear studio in Brisbane all designed in Australia

Exquisite French and Italian Laces

When Freddie met Lilly sources all of their stunning and unique laces from only the best fabric specialists of Europe. With laces as fine and detailed as you can imagine to laces of bold and stand out elegance, there is always something for you to fall in love with. Gowns are completely customisable so you can chose your style and have it made in your favourite lace

Hand Embellished Beadwork

Each beautiful and delicate Swarovski crystal or pearl is carefully hand placed onto the gowns. Designs of flowers, swirls and hearts perfectly compliment all the curves to your body and emphasise your gorgeous womanly silhouette. Every princess needs a little sparkle on her big day

Where The Story Began

What’s in a name?

Vanessa named When Freddie met Lilly after her gorgeous niece and nephew

2012 Our First Launch. Brisbane based Bridal designer Vanessa Hoe launched the first collection for When Freddie met Lilly. Aphrodite was a range focused on bohemian looks of tulle, silk and lace. As Brisbane Brides began to discover the label, they fell in love with what Vanessa could create for thema

2013 Our Beautiful Studio. Building an intimate and tranquil oasis hidden away on the outskirts of Brisbane city was the perfect move for Vanessa. Brides could come to the friendly and stylish environment to view the gowns while sipping champagne. A second bridal collection as well as the first formal collection, Phoenix and Samara respectively, were added to the ever popular range

2014Hitting Our Stride. Vanessa designed and released the Valentina collection in 2014, with our signature Valentina Gown at its heart. The beautifully fitted silhouettes and modern yet romantic designs boosted the brand into a national sphere. Formal girls were delighted to see the new Giselle range in stores also

2015 Our Overseas Adventure. We were invited to showcase our new Hepburnesque and Belle collections in New York at New York Fashion Week. The most exciting opportunity yet, the team at When Freddie met Lilly designed Old Hollywood inspired gowns to send down the runway of the all Australian show – Fashion Palette. Every single gown was received with incredible praise and admiration both internationally and domestically

2016 Our National Show. For its second annual running, When Freddie met Lilly were asked to showcase at Australian Bridal Fashion Week in Sydney. The new Indianna Collection was on display for media, industry and real brides to see. After holding our first trunk shows in Sydney and Melbourne later in the year with the lovely brides we had met, interstate girls from all over Australia are now setting aside time to come and visit our beautiful studio

Valentina Collection Runway

New York Fashion Palette

Indianna Collection Runway

The Next Chapter…

Drew and Dakota Collections

Vanessa is currently working on designing the newest bridal and formal collections from When Freddie met Lilly. What makes these special? All new laces, structures, cuts and fits of course! The Drew formal range will be in the studio this December for all of the beautiful 2017 formal girls to come and try. Dakota is due to launch next August for brides Australia wide

Are you Ready to Begin YOUR Story with us?