A When Freddie Met Lilly bride is a beautiful, warm soul who adores elegance yet is intrigued by bohemian style to meet our divine Australian landscape. Our designs are crafted in French and Italian laces, silk chiffon, pure silk, and the softest tulle. Every gown is lovingly finished, and some have divine embellishments in crystal and lace. When Freddie Met Lilly works hard to create a gown that is an embodiment of your character — a perfect fit that makes you feel comfortable, confident and extraordinary on your special day.

Yes — as we like to give each of our brides our undivided attention, appointments are necessary. Our studio in Bardon, Brisbane is open by appointment only, Monday to Saturday. Book your appointment here.

Our studio is by appointment only — we do not accept walk-ins. This ensures every bride receives completely private, one-on-one attention from our team with exclusive use of our studio space. Please book your appointment here before visiting.

We allocate 1 hour per appointment. If you would like a longer appointment, or wish to try both bridal gowns and bridesmaid gowns on the same day, please contact our team on +61 414 999 365 and we will arrange this for you.

Our personalised appointments are led by our experienced Bridal & Formal stylists and are charged at AU$40.

All of your excitement and an open mind! We encourage you to wear nude underwear and bring a pair of shoes similar to what you can imagine yourself wearing on your big day. Please do not wear any makeup as it can soil our sample garments and affect the experience for other brides.

As much as we love a good bridal party, we want to make the experience about you! We do understand how important it is to have your nearest and dearest with you at this special time, however due to the intimate space in our boutique studio, we ask that you bring no more than 3 guests.

Most definitely! You are also more than welcome to FaceTime, Zoom or WhatsApp video call loved ones who are not able to attend your appointment.

Booking is simple — book online here or call us on +61 414 999 365. During your appointment at our Bardon studio, our experienced stylists will guide you through our collections, help you try on different styles and discuss customisation options. We recommend booking at least 2–3 weeks ahead, especially during peak wedding season (September–March).

When Freddie Met Lilly is named after Vanessa's gorgeous niece and nephew, Freddie and Lilly, who were just 3 and 6 years old when Vanessa founded the business in 2012. Their sister, Lizzie-Beth, came along a little later and inspired our "Lizzie-Beth" label — which encompasses all of our designed veils and jackets.

Our ready-to-wear and sample gowns start from AU$800. Made-to-measure gowns typically range from AU$2,500 to AU$3,500. Some gowns sit outside this range depending on the length, fabric and embellishments chosen. The price will also vary slightly if customisations or changes are made.

The samples available in our studio range from size 8 to size 20 across each design. However, as all our gowns are made-to-measure, once you have chosen a gown we take all necessary measurements to create your dream gown with a perfect fit, regardless of your size.

Absolutely. Our dedicated Curve Collection is designed specifically for curvy and plus-size brides. Everything is made to your exact measurements — not standard sizing. Every body deserves a gown that fits perfectly.

We do things a little differently at WFML — all of our designs are our own and we have our own in-house production team. The gowns you try on in our studio are our samples. We do not hold stock in standard sizing; we make every gown as it is ordered. This allows us to make your gown to your specific measurements (made-to-measure) and to customise design features of the gown if you wish (bespoke).

Absolutely! Our bespoke gown service specialises in creating one-of-a-kind bridal gowns tailored to your vision, style and body. With 2,000+ fabric choices and our in-house Brisbane production team, your dream gown starts here.

Yes! Our Glowing Bride service is specifically designed for pregnant brides. We design and make your gown to beautifully accommodate your changing body, ensuring you feel stunning and comfortable on your wedding day.

We are located at 9 Northam Ave, Bardon QLD 4065 — just 5 minutes from Brisbane CBD. We are appointment-only, so please book before visiting. Street parking is available on Northam Ave, and bus stop 16a (Simpsons Rd at Bardon) is approximately 120 metres from the studio.

We source our fabrics from specialist French and Italian suppliers. Our range includes French Chantilly lace, Italian guipure lace, silk chiffon, pure silk, duchess satin, crepe, mikado and soft tulle — with over 2,000 fabric options available across our bespoke service.

We are in partnership with an extremely talented dressmaker who can take care of any alterations you may need. As our gowns are made-to-measure, the only alteration cost most of our brides incur is a hemline adjustment — as we do not take your hemline measurement until after you have purchased your shoes.

If you decide to change a design feature after the gown has been made, or if you experience a significant change in weight, any additional alteration costs will be your responsibility.

We work with a highly talented in-house dressmaker who can accommodate express alterations for urgent bridal gown adjustments in Brisbane. Contact us on +61 414 999 365 to discuss your timeline.

A 50% deposit is due upon ordering your gown, with the remaining balance due in full before your first fitting. Alteration costs must be paid before the gown is collected.

We suggest starting your gown journey 9–12 months before your wedding day. Most of our gowns take between 5 and 6 months to produce. Don't worry if your date is sooner — we do offer a Rush Service, however rush orders will incur an additional fee as it affects our entire production schedule.

Rush orders typically take between 3 and 8 weeks depending on the style ordered and carry a 20% surcharge. We also offer a selection of sample and stock pieces available to purchase off the rack immediately. Book an appointment and we will find the best solution for your timeline.

Of course! We design custom Bridesmaid Gowns in over 200 colours across 5 different fabrics. We also offer a full range of custom Wedding Suits for your groom and groomsmen — both off-the-rack and fully bespoke made-to-measure options, starting from AU$1,200.

Yes! Our Women's Powersuit service is perfect for the non-traditional Brisbane bride who wants to make a bold, elegant statement. Fully bespoke, made-to-your-measurements, with 2,000+ fabric choices.

Yes! Our Petal Patrol service creates custom-made flower girl dresses and page boy outfits, all made-to-measure in our Brisbane studio. We love dressing the whole bridal party — big and little!

Yes — When Freddie Met Lilly also designs formal gowns. You can browse our formal gown collection on our website. We can also design a fully bespoke formal gown for those who want something extra special.

Absolutely — we celebrate love in all forms. We offer custom wedding attire for all couples, including bridal gowns, suits, women's power suits, bridesmaid dresses and full bridal party styling regardless of gender or identity.

Yes! We specialise in creating lightweight, travel-friendly wedding dresses perfect for destination weddings — whether you are marrying in Noosa, the Whitsundays, Bali or beyond. Our chiffon and silk gowns pack beautifully.

Yes! We ship wedding dresses all over Australia, including Sydney, Melbourne, Perth, Gold Coast and Adelaide. International shipping is also available at a flat rate of AU$45.

Yes! We regularly offer sample sale gowns — beautiful ex-display pieces in excellent condition at significantly reduced prices, starting from AU$800. Browse our current sample sale collection online or ask about availability at your appointment.

We do not currently offer wedding dress rentals, however our sample sale gowns offer beautiful bridal looks at very accessible prices — many under AU$1,000.

Yes! We stock a beautiful range of veils, headpieces, earrings, bridal belts and more to complete your wedding day look — all available to try on at your appointment.

We recommend professional dry cleaning within 3 months of your wedding, followed by proper acid-free box storage. See our full Gown Care Guide for detailed advice on cleaning, storing and preserving your gown.

Our studio in Bardon, Brisbane is open by appointment only, Monday to Saturday. You can book your appointment online or call us on +61 414 999 365.

After confirming your gown or suit order, you will receive an email confirmation with your order details and deposit invoice. A 50% deposit is required to begin production, with the balance due before your first fitting. All WFML garments are made-to-measure in our Brisbane studio — we do not hold stock in standard sizing.

Payment can be made via PayPal, Visa, MasterCard or Credit/Debit Card over the phone through Square. Bank transfer is also available — please contact us at whenfreddiemetlilly@gmail.com to request our bank details and your personalised payment reference.

Yes. We require a 50% deposit upon ordering your gown, with the remaining balance due before your first fitting. For further payment enquiries, please contact us on +61 414 999 365.

You are welcome to return or exchange an item within 14 days of receiving it, provided it is in new, unworn, unwashed and unused condition with all tags attached. Please contact us at whenfreddiemetlilly@gmail.com to receive an authorisation number before returning. Return postage is at your expense. Items that have been worn, damaged or altered will not be accepted for return. Made-to-measure and bespoke orders are non-refundable.

Yes — PO Boxes are accepted as we use Express Post packaging.

We reproduce garment colours as accurately as possible. However, slight variations can occur due to fabric dye lots, and the way colours appear on screen depends on your monitor's settings and colour calibration.

Email: whenfreddiemetlilly@gmail.com
Phone: +61 414 999 365
Mobile: +61 408 079 707
Studio: 9 Northam Ave, Bardon QLD 4065 — by appointment only, Monday to Saturday