Article Image

Custom Gown: Uniquely Yours  

Dream Today, Yours Tomorrow

While we have a stunning collection of gown and suit designs, we understand that you should walk down the aisle in a wedding outfit as unique as you are. So, at When Freddie Met Lilly, we do things a little differently to ensure every bride and groom enjoys wedded bliss in their ultimate dream ensemble. After all, a special occasion like this calls for some special love and attention!

From the initial appointment and design consultation to the final alterations and fitting, you will be guided through the wedding journey by our warm, approachable stylists who are dedicated to turning your dreams into a reality. Once you craft a clear vision of your wedding ensemble with us, you will be able to tie the knot in your divine dress or suit within 6–10 months or in shorter time frames, if needed.

Notably, the custom journey can be expedited for a small fee. Though we would love to have you in early, as we know the rush can be stressful!

A Bespoke Experience With Us

We offer an exciting custom experience where you will leave with a one-of-a-kind gown or suit crafted to your exact measurements that reflects your individual style and personal preferences. We are talking colour, fabric, fit, length, sleeves, neckline, intricate embellishments, lining, embroidery and buttons – all customisable to suit your style! You can take inspiration from elements of an existing WFML designs – or a look from your Pinterest boards!

Sounds overwhelming? That’s what we are here for! We will work exclusively with you, to understand your desires, tastes and comfort needs. We provide personalised suggestions and offer our full support leading up to your big day to ensure we curate an impeccable outfit that will leave everyone in awe.

First Appointment:
Crafting The Design
Second Appointment:
Perfecting the Fit
Third Appointment:
A first fitting
Fourth Appointment:
Bringing it Home
Our exciting first meeting with you will be dedicated to working one-on-one to fully explore your vision for a dream gown or suit. Whether you’re still undecided or have a clear look in mind, you will get to play dress up in our quaint little studio and try on different looks. If time is required, we can communicate further via email to refine your custom creation.

First appointment image
With a clear idea of your dream gown or suit already in mind, we will take your precise measurements to get the perfect shape and fit. Sending out the official written formalities within 48 hours, you will then have the opportunity to make a deposit and start the order. Once your gown or suit is brought to life by our talented artisans, you will return to the studio for a first look and your first fitting. Here, we polish the fit, note any minor alterations, and prepare your hemline for adjustment, so that the dress or suit is absolute perfection.

Third appointment image
After final fitting to ensure complete bridal perfection, you will be able to bring your gorgeous gowns and suits home in preparation for your very special day.

Fourth appointment image

Every Stitch Made with Love

This section doesn’t currently include any content. Add content to this section using the sidebar.
Caution: A custom take on our Illiana Gown , our real bride Jemma added a keyhole back and delicately placed lace appliques to frame her gorgeous figure.
Caution: Falling in love with our Harper Gown , our beautiful bride Mollie created her one-of-a-kind dress by incorporating a unique boho sleeve detail, a mermaid silhouette with a flared train that is perfectly sculpted to her body, and buttons from her grandmother’s wedding dress.
Caption: A completely custom-made gown inspired by a photo of a dress she loved, our blushing bride Georgia looks absolutely gorgeous with her flowy pink floral gown.
Caption: Coming in with a vision, our stunning bride Enya left WFML with everything she had hoped for – a fully custom dress that was elegant, sophisticated, and uniquely hers.
Caption: Completely enraptured by our dreamy, whimsical India Gown , our beautiful bride Serena added a few minor touches to make the dress truly hers. Adorned with long sleeves and a ball gown silhouette, she created a completely new fairytale-like take on our design.
A classic, timeless velvet suit , with a playful hidden surprise, our real groom Lachlan reflected his personal style and larger-than-life personality with… a Pokémon-themed lining!
Caption: While nailing our dark green suit that complemented his skin tone, our real groom Timothy surprised everyone with a humorous little touch as a dog lover – vintage dog portraits! How fun is that? AND we also designed his wife’s, Izzy’s outfit and made sure they matched!