Brisbane bespoke wedding dress designer

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You deserve the perfect dress on your wedding day! Book your one-on-one bridal consultation to bring your dream gown to life.

Bespoke Bridal & WEDDING DRESSES

Discover our iconic dresses. Choose from our selection of exquisite fabrics, styles and customisation options to make your wedding day truly unforgettable.



Our Made-To-Measure Bridal & Suit specialists take pride in understanding each wedding's personal style. We listen to your preferences, whether it’s a wedding, engagement, high school formal or gala, we have the dream dress for every moment.

Dresses made-to-measure, fully customisable, and completely tailored to your taste.

Expert guidance from experienced consultants to help create the perfect gown.

We showcase an extensive selection of high-quality fabrics and premium materials.

Our appointment includes a customised experience with exclusive personal suites and stylists.


Our broad range of gowns can be custom made to your exact measurements ensuring the perfect fit. We can alter any of our designs to suit your preferences and help design completely bespoke garments just for you.



Designed by industry renowned Vanessa Hoe, When Freddie Met Lilly offers a bespoke experience like no other.

With decades of experience in suiting and bridal attire, Vanessa founded WFML in 2012 and has grown to be one of the most highly sought after bridal studios in Queensland and globally.

With our lovely consultants, you'll always feel taken care of. Our consultants will do everything in their power to create your dream gown and allow for a completely customised experience.


What do I need to bring to my appointment?

We allocate 1 hour per appointment. If you wish to book a longer appointment, or you wish to schedule time for trying both bridal gowns and bridesmaid gowns on the same day, please contact our team.

How many people can I bring to my appointment?

As much as we love a good bridal party, we want to make the experience about you! We do understand how important it is to have your nearest and dearest with you at this special time however due to the limited space in our boutique studio, we like to ask you to bring no more than 3 guests.

What does ‘made-to-measure’ or ‘bespoke’ mean?
Do you offer alterations?

We are in partnership with an extremely talented dressmaker who can take care of any alterations you may need. As our gowns are made to measure, generally the only alteration cost our brides have is their hemline. The hemline is the one measurement we do not take as we do not expect you to have purchased your shoes before your dress.

If you decide to change a feature of your gown after it has been made, or you have a dramatic change in weight, the additional alterations costs will be your responsibility.

What happens if I find a dress that I love?

A 50% deposit is due upon ordering your gown with the remaining due to be paid fully before your first fitting. Alteration costs must be paid before the gown is collected.

When should I start looking for my dress and how long will it take for the dress to be made?

We suggest to start your gown shopping 9-12 months out from your wedding day. Most of our gowns take between 5 and 6 months to be made. Don’t panic if your wedding date is sooner than this, we do offer a Rush Service, however orders requiring an extremely fast production timeframe will incur a rush order fee as it affects our entire production schedule.