Custom Formal Dress Service
Brisbane Award Winning Bridal Boutique
If your little darls can't seem to find anything for their formal, we're here to help. At WFML, we make everything to order based on actual measurements and body type - so we can design flattering gowns completely from scratch with no additional cost during the consultation!
Personalise your Design, Fabric, Embellishments and Details
Book a personalised formals appointment with one of our experienced gown specialists and be guided through the dress design process. Here, we'll work together on a design that takes into account figure, skin tone, personality and style preferences. So, your little one gets to look good and feel confident in a dress that suits them!
Choose from a variety of fabric choices and over 200 different colours. Crepe, Tulle, Satin, Chiffon, Lace, Velvet and Silk options are available. You can also mix and match different bodices and skirts to create personalised designs, and fine-tune details like drapery and how the dress silhouette falls on your figure. If you are inspired by a picture of a gown, we can incorporate that into the dresses too!
It means getting complete control over design and fit and making sure life's biggest moments are as memorable as they can be. Customising gowns is our pride and joy, and we love tailoring incredible designs that help our girls feel their ultimate best. It is a lot of fun!
Prices start at $900, and ranges depending on the fabric, design and embellishments.
WFML has a private studio in Brisbane and we show by appointment only. Book an appointment online with us or call us on (07) 3368 3261 to book in with one of our friendly team. We cannot wait to meet you and begin your journey with WFML!
WFML garments are made to measure and made to order. Unsure what this means? Read our FAQs. Simply place your order online and one of our friendly team members will be in touch with the specific measurements we require from you, or visit us in studio for a personalised consultation. Any questions please email us at whenfreddiemetlilly@gmail.com or call us on (07) 3368 3261.
Dry clean only.
The face of When Freddie Met Lilly, industry renowned Vanessa Ford. Your personal wedding expert here to design the bespoke gown or suit of your dreams
The Wfml Experience
The beautifully elegant When Freddie Met Lilly studio space. Find comfort and relaxation for your appointment















